Mild winter, Lutsen Lodge fire reverberate through North Shore tourism industry

Minnesota 's North Shore businesses have had to pivot this winter .

Bookings at area hotels and resorts are down about 30 to 40% compared to most winters .

"Our winter has been one for the abysmal record books," Visit Cook County official says.

The Lutsen Lodge fire in Duluth , Minnesota , destroyed a historic 19th Century lodge.