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modern american evangelismCNN
•Sports
Sports
68% Informative
“He Gets Us ,” a campaign to promote Jesus and Christianity , is running two ads during the Super Bowl .
The campaign is a subsidiary of The Servant Foundation , also known as the Signatry .
Hobby Lobby co-founder David Green claims to be a big contributor to the campaign's multi-million-dollar coffers.
“He Gets Us ’s message is intended to appeal to younger people and those who may see Christianity as “toxic” and divisive.
Some critics say the campaign is vague and de-emphasizing Jesus ’ teachings and holiness.
“We’re trying to unify the American people around the confounding love and forgiveness [of Jesus] .”.
Christian identity has waned in the US in recent decades .
About 63% of American adults identified as Christian in 2022 , down from about 90% in the 1990s .
The two new Super Bowl ads alone are a hefty spend, with 30-second spots running a record-high $7 million in 2023 .
VR Score
58
Informative language
48
Neutral language
51
Article tone
informal
Language
English
Language complexity
55
Offensive language
possibly offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
detected
Time-value
short-lived
External references
26
Source diversity
19
Affiliate links
no affiliate links
