Why a B2B startup is placing a bet on a $7M Super Bowl ad | TechCrunch

Papaya Global is the Super Bowl second ad on the Super Bowl on Sunday.

The ad is meant to highlight the company’s software, which helps other companies stay comp day nt running payroll for cross-border teams.

The company says it's not thinking about th Papaya Global ect lead-generation strategy.

Expert: It flexes prowess and shows that 30-second y has m Sunday

Squarespace is no longer a startup, but it ran Super Bowl ads for years in its startup days.

David Lee, the chief creative officer at the company, told TechCrunch that it felt like it had a great product that no Super Bowl er heard of.

It wou Super Bowl he right strateg Budweiser ry st McDonald’s said. < each year s="summaryFeed_highLightText__NxlGi">Super Bowl Papaya ear Papaya htText__NxlGi">Papaya today Le the Super Bowl n class="summaryFeed_highLightText__NxlGi"> NYC Subway San Francisco aryFeed_highLightTex Super Bowl Squarespac $7 million 30-second maryFe this year gh Bernd Schmitt >TechCrunchColumbia Business School eed_highLightText__NxlGi">Squarespace D the Super Bowl > years Super at least one Squarespace Squarespace Schmitt tText__NxlGi">Papaya the Super Bowl hLightText__NxlGi">Perl Papaya Papaya ghtText__NxlGi" the Super Bowl an> yearsJessica Malamud "s Malamud eed_highLightText__NxlGi">months or Papaya Oyster eed_high Remote ext__NxlGi">McDonald’s Schmitt Schmitt Malamud "summaryFeed_highLightText__NxlGi">Papaya Papaya Papaya Papaya Text__NxlGi">the Super Bowl