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An increasing number of digital-asset startups are offering airline-like loyalty points as they seek to attract more users

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Summary
Nutrition label

65% Informative

Loyalty programs have sprung up in response to a once-favorite marketing ploy -- the token airdrop -- in which projects give away crypto tokens to users.

The industry is rethinking this tack because many airdrops have done little to retain users while regulatory scrutiny has swelled over tokens themselves.

The trend took off in November when new blockchain project Blast lured users by rewarding them with points.

VR Score

61

Informative language

60

Neutral language

59

Article tone

informal

Language

English

Language complexity

46

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

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