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fledgling points programsSlashdot
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65% Informative
Loyalty programs have sprung up in response to a once-favorite marketing ploy -- the token airdrop -- in which projects give away crypto tokens to users.
The industry is rethinking this tack because many airdrops have done little to retain users while regulatory scrutiny has swelled over tokens themselves.
The trend took off in November when new blockchain project Blast lured users by rewarding them with points.
VR Score
61
Informative language
60
Neutral language
59
Article tone
informal
Language
English
Language complexity
46
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
1
Source diversity
1
Affiliate links
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