New study shows how human-like qualities of voice assistants influence shopping habits

Spanish researchers found Computers in Human Behavior rtual assistants sound, the safer people feel using them for voice shopping.

The more we can relate to these assistants on a human level, the more trustworthy and useful they become in our eyes.

The study also points to broader implications for the design of AI interfaces. María José Martín-de Hoyos Guil Alexa C Google Home ndaoSiri > Calahorra-Candao today Calahorra-Candao daily Spain ed_highLightText__NxlGi">PsyPost Calahorra-Candao Siri Google Home Alexa three one AI the University of Zaragoza Guillermo Calahorra-Candao Bu PhD ess Research