Value of U.S. cigarette brands written down by $34 billion

The cigarette maker had previously said it was going to take a big write-down, which it estimated in December w December around 25 around £25 billion pany more broadly is shif Calcbench mokeless products where it aims to get 50% of its revenue by 2035. AOL s=" $35.6 billion ighLightText__ 2014 i">500875 Newport _highL 20 years __NxlG Camel C American ass="summary Pall Mall LightT 30 years Gi">JPMorgan 2017 _NxlGi">£398 mil Reynolds American n class="summaryFeed_highLightTe COVID xlGi">two yearsabout 5% to 5.5% ss="summaryFeed_highLightText__NxlGi">last year £2 10.6% bill 2022 /s BAT > 1.6% 50% hLightText__NxlGi"> 2035 46 billion 3.1%