Artists are making creative companies apologize for using AI

Wacom is the latest target being slammed by the digital art community after appearing to use AI -generated images in ads.

Wizards of the Coast , the publisher behind Magic: The Gathering and Dungeons & Dragons , also issued an apology on Sunday for using an ad featuring a dragon illustration.

The controversies have escalated mistrust around an already complicated question: how can creatives navigate a flood of images that are easy to create and hard to conclusively detect?.

Artists value honesty and accountability over stonewalling and evasiveness about whether AI tools are being used.

Generative AI might not be going anywhere, but for many companies, using it has turned into a PR nightmare.

At least one art competition, the annual Self-Published Fantasy Blog-Off , was shut down entirely after last year’s winner admitted under duress to using banned AI tools.