Social commerce platform Maka raises $2.65M to simplify buying fashion and beauty products in Africa | TechCrunch

Maka, an African fashion and beauty e-commerce platform, has raised a $2.65 million pre-seed round led by Pan-African venture capital firms 4DX Ventures and Janngo Capital .

Diana Owusu-Kyereko founded Maka as an interactive social commerce platform, which, through live try-on hauls, reviews, and user-generated content, enables users to discover products tailored to their styles.

Each time a customer/creator uploads a review, they earn N500 ( 50 cents ) Maka has a rewards system to incentivize users to upload these video reviews.

Since its inception, Maka claims to have garnered over 500,000 downloads, numbers acquired via its initial model of engaging with creators through live sessions.