Fast Company
•77% Informative
Revenue from ancillary sales will reach a record $117.9 billion in 2023.
Airlines use dark patterns to trick consumers during their purchasing experience.
Airlines employ a range of tactics on their websites, ranging from manipulation to deception.
The Bi a record $117.9 billion prop 2023 rules that 7.7% ld require companies across industries, including the airline industry, to show full prices upf IdeaWorks ome airlines make it difficu CarTrawler rs to compare different fare options or don’t spell out final price tags.
Airlines also offer commission-based extras like hotels, rental cars, and travel insurance.
Travel insurance is, perhaps, the worst offender, as terms are too complicated to review quickly. IdeaWorks ext__NxlGi">six extra inchesBritish Airways =" Air France d_high KLM htText__NxlGi">79 Sorensen One more than a decadedozens span class="summaryFeed_highLightText__NxlGi">Airfares today 2010 _Nxl Harry Brignull UX n class="summaryFeed_highLightText__NxlGi">Jay Sorensen IdeaWorks 24 hours United Bringull vel Guard Cover Awareness ghtText__NxlGi">Faye 2022 ve The U.S. Department of Transportation aryFeed_hi 113 ightText__NxlGi">Elad Schaffer Airlines Frontier SpiritThe Biden Administration ryFeed_highLightText__NxlGi">American Delta Brignull second DOT ightText__NxlGi">English Enhancing Transparency of Airline Ancillary Service Fees pan> March 2024 ass="summaryFeed_highLightText__NxlGi">EasyJet United Airlines Deceptive Patterns _N Brignull uthwest Airlines Delta
VR Score
75
Informative language
72
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56
Article tone
informal
Language
English
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54
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