Phys Org
•83% Informative
Shelly Tsui, a final-year doctoral researcher at Eindhoven University of Technology (TU/e), is no stranger to the concept of co-creation.
Co-creation happens when a group of people from different backgrounds come together to work on something that has some value to them.
From a commercial perspective, popular businesses, like Lego, Starbucks, and Ikea, base their strategy on the concept.
I like the collaborative and research-centered nature of the kind of work, and want to explore in wha Shelly Tsui n put the insights from my dissertatio Eindhoven University of Technology B TU ond the Firm: Value co-creation in societally driven innovation. research.tue.nl/en/public Today ly-driven-innovation Provided by Eindhoven University of Technology. Provided by Eindhoven University of Technologyfive and a half years mmaryFeed_highLightText__NxlGi">Value Ph.D. Stakeholders four Medtech Eindhoven these days LightText__NxlGi">Ikea Ikea Lego hi Starbucks xt__Nx Ikea >One
VR Score
85
Informative language
84
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67
Article tone
informal
Language
English
Language complexity
46
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Time-value
long-living
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