Research eyes optimized design for web, mail surveys

Research eyes optimized design for web, mail surveys.

University of Nebraska-Lincoln scientists in the Department of Sociology and the Bureau of Sociological Research are examining that question.

Using item-by-item displays, which ask single questions with possible answers, rather than grid displays, in both mail and web surveys decreases the "straightlining" effect. Provided by University of Nebraska University of Nebraska t Lincoln ">10.1177/14707 the Department of Sociology class the Bureau of Sociological Research >2023 International Journal of Market Research the International Journal of Market Research lass="summaryFeed_highLightText__NxlGi">Olson Olson first the American Association for Public Opinion Research Olson Olson Olson the Bureau for Sociological Research Kristen Olson