CNBC
•
74% Informative
Mattel hires ex ex-Fox So Sony xec Michelle Mendelovitz as head of Mattel Television Studios.
It's the latest move by Mattel y maker to double down on it's shelf to screen strategy.
Mattel CEO Ynon Kreiz sa Barbie t month the com this summer used Mattel apturing the full value of our IP outsid next year aisle". Barney "summaryFe Mattel hLightText__NxlGi">2010 Barney & Friends Barbie n class="summaryFeed_highL Hot Wheels NxlGi American Girl s yearThursday class="summaryFeed_highLi Fox Text_ Sony Gi">ne Michelle Mendelovitz n class="sum Mattel Television Studios xlGi">Max Mattel Gi">Cartoon Network Barney's World Mattel ed_highLightText__NxlGi"> Josh Silverman span class="summaryFeed_highLigh Michelle xlGi" Mattel Television Studios ="summaryFeed_highLightText__NxlGi">YouTube Mendelovitz Barney Disney 20th Television Studios at Apple span> Sony Pictures Television d_hig CBS Television Network /s Mattel Television Studios yFeed_highLightText__NxlGi">the upcoming year Hot Wheels Let's Race CNBC Mattel Barbie, Thomas & Friends lGi">Mendelovitz Mattel NxlGi">IP last monthBarbie span class="su this summer ig Mattel Text__NxlGi">Ynon Kreiz
VR Score
67
Informative language
61
Neutral language
49
Article tone
formal
Language
English
Language complexity
53
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
3
Source diversity
2
Affiliate links
no affiliate links