7 SaaS resiliency lessons for doing business in a volatile market | TechCrunch

Clo the past year ll inevitably experience up and down markets depending on the market cycle.

During recessionary periods, companies should be prepared to face “double-whammy” headwinds.

For new customer acquisition, it becomes unsurprisingly harder to land new logos in an uncertain market environment. 24 months 18 months 12 months CAC Q1 2023 40 m the past decade-plus class="summaryFeed_highLightText__NxlGi">an average of 30 months EMCLOUD CAC 24-month i">2022 1 the past year seven