Apple's Lisa Jackson explains how going carbon neutral by 2030 is good business | TechCrunch

Apple is committed to making all of its products carbon neutral by 2030 .

Lisa Jackson is the VP of Environment, Policy and Social Initiatives at Apple .

The company says it has a roadmap for the company's carbon neutral product strategy.

Jackson : "We have a roadmap to make us the leader, the ripple in the pond".

Apple hasn’t gone all the way into the details about what portion of its emissions will be covered by compensatory green investments.

Jackson : “We’re not offsetting any [supplier] energy at all, we're either offsetting a very small amount of direct emissions that we just technologically need to come up with new processes on or logistics and transportation.