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Unity founder says we ‘f*cked up’ with price increase and company prepares to backpedal

VentureBeat
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David Helgason , former Unity CEO and current board member, said the company “f

cked up” on many levels with its price increase.

The company said it was planning to backpedal on the fee by making “changes to the policy” The boycott of Unity Ads and ads from its IronSource division has grown to more than 424 companies.