BBC UK
•Entertainment
Entertainment
68% Informative
Frasers Group is in talks to sell its Missguided clothing brand to online fashion giant Shein .
The deal is likely to see Shein buy the brand and other intellectual property, while the head office is retained by Frasers .
Frasers bought Missguided for Â20 m last year after it collapsed into administration.
VR Score
66
Informative language
63
Neutral language
22
Article tone
formal
Language
English
Language complexity
44
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
1
Source diversity
1
Affiliate links
no affiliate links
