Candy Crush tech guru on how 'really exciting' AI is supercharging work on one of world's most popular games

Candy Crush has helped it make north of $ 1bn ( 800 m) in annual revenue for years .

Developer King has delivered more than 14,000 levels and thousands of hardcore fans have finished every one.

Generative AI that can produce human-like content on a whim is threatening the norms of the creative industries more than any others.

"But I feel very optimistic about the innovations these technologies can bring." If those innovations mean more Candy Crush levels, busy mums and pasty teens alike will likely not complain..