Developers respond to Unity’s new pricing scheme

Unity, the company that makes the Unity video game engine, announced that it was changing its pricing model this week .

The changes included a pricing scheme that sought to charge developers on a per-install basis for games that met specific download and revenue thresholds.

The video game developer community reacted strongly and negatively to the news, citing Unity’s poor communication, lack of clarity, and what they saw as a naked attempt to squeeze money out of small developers.

Unity has irreparably damaged its brand and its customers’ trust.

Even if the company reverses course, there seem to be developers who will not come back or are exploring other engines like the open-source Godot .

Even video game hype-man Geoff Keighley , who usually avoids direct confrontation with video game companies, got a shot in.