CNBC
•Kevin Hart's tequila brand strikes deal with Philadelphia Eagles as spirits push deeper into sports
77% Informative
Kevin Hart's tequila brand Gran Coramino reached a sponsorship deal with the NFL 's Philadelphia Eagles .
The deal will include signage inside the team's Lincoln Financial Field , branded bars in the stadium and marketing on the Eagles digital platforms.
Hart hopes marketing inside the stadium will allow the tequila to reach a wider customer base.
The Eagles hope to seize on the recent success of celebrity spirits brands.
VR Score
67
Informative language
59
Neutral language
69
Article tone
formal
Language
English
Language complexity
40
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
6
Source diversity
6
Affiliate links
no affiliate links