How not to report on a potential UAW strike on NBC Nightly News

A recent NBC Nightly News segment on NBC checked off every anti-labor trope in the book, says Frida Ghitis .

Ghitis: It's established right away that the strike is coming after the September 14 contract deadline, it's bad.

She says it's designed to diminish public support for unions; there's no upside, no class conflict, no interviews with regular workers, just mindless destruction of “the economy” Ghitis says.

NBCUniversal has a business partnership with General Motors , which is a giant advertiser.

Frida Ghitis: NBC Nightly News has zero interest in interviewing any actual workers, only wealthy car dealers, and part suppliers.

Ghitis says this kind of coverage is reflexively unfair to workers, misses a huge opportunity to cover one of the most fascinating labor stories of our time.

The UAW is making big demands: an end to wage and benefit tiers based on hiring date, the right to strike when the company tries to close a plant, cost-of-living adjustments, and much more.

As with the United Parcel Service (UPS) contract fight, their success has major implications for whether unions are able to build successful campaigns in other shops.