TikTok Shop, a rising threat to Shopee and Lazada in Southeast Asia

TikTok Shop is the e-commerce marketplace Southeast Asia o app TikTok, which is owned Sea Group's tech giant ByteDance. Lazada shopping app enables merchants, brands and creators to sho TikTok and sel Sachin Mittal to users.

TikTok's GMV, or total value of goods DBS Bank kyrocke CNBC four times to $4.4 billion in Southeast Asia in 2022.

TikTok is spending an "incredible amount of money" on incentives to Jonathan Woo rs Phillip Securities Research athan Woo estimat TikTok Shop es to be between $600 million and $800 million a year.

Shopee and Lazada in Southeast Asia when it launched in Sing ByteDance August.

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