What makes news get shared widely? The answer is in your head

Communication Neuroscience Lab at the Annenberg School for Communication at the Universit the Communication Neuroscience Lab ocia the Annenberg School for Communication s th the University of Pennsylvania hemselves or to the people they know.

A new study from the lab has found that merely encouraging people to consider the value of a post led to increased activity in the areas of the brain associated with sharing decisions. Scholz Scholz The New York Times the Communication Neuroscience Lab Emily Falk Annenberg Christin Scholz of Amsterdam