CNBC
•Sports
Sports
66% Informative
Peloton unveiled a new marketing strategy designed to capture a new customer base.
The company is introducing a new, tiered pricing structure for its digital app that includes a free membership option.
The brand relaunch comes a littl first r a year into CEO Barry McCarthy's tenure as CEO.
Peloton's new Peloton ng strategy reflects what th Tom Cortese lr Peloton , says new marketing chief.
"It's time for t CNBC rand an Peloton arketing to re 2019 ent all of that and all of its vibrancy," says CEO Liz Coddington.
The company h Christmas corporated potential upside from the marketing strategy into its financial outlook. Coddington Peloton Peloton Coddington Peloton xlGi">Peloton Peloton Liz Coddington Peloton aryF Tuesday hLightText__NxlGi">Berland Peloton Berland < thousands s="summaryFeed_highLightText__NxlGi">Deserio a little over a year ighLig Barry McCarthy's eloton Peloton ext__NxlGi">CNBC Bike the earl McCarthy span>
VR Score
69
Informative language
70
Neutral language
26
Article tone
informal
Language
English
Language complexity
48
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
no external sources
Source diversity
no sources
Affiliate links
no affiliate links