For postpaid users, it's very difficult to switch, says William O'Neil's Joshi

Jio Infocomm Ltd.'s latest attempt to garner postpaid users is likely to come a cropper as subscribers on rival networks are unlikely to bite the bait.

For a postpaid user, it's very difficult to switch operators and telecom firms know that, says William O'Neil's Mayuresh Joshi.

Jio's new Rs 699 plan, with three add-ons at Rs 99 each, is more competitive with rival offerings, although data and app benefits are limited.