Retailers see a tough year ahead, so they're rolling out the recession playbook

Retailers including Target, Macy's and Kroger previewed their recessionary playbooks in recent earnings reports.

The companies' strategies include stocking up on high-frequency items like food, becoming more strategic about discounts and winning more of loyal customers' wallets.

Target is bulking up on food and household essentials to drive foot traffic.

Macy's, Walmart and Costco are among the retailers that want to wring out more sales from tried and true.

As sales dip, retailers want to make sure that every dollar counts.

Profit margins are getting more attention from investors.

Some retailers are rethinking their approach to discounts while questioning other costs.

Macy's has gotten more strategic about pricing.

Amazon, for instance, began charging delivery fees for grocery orders under $150.