King's College London
•Health
Health
85% Informative
The research is the first major study into how packaging effects appeal of vaping to teenagers as well as adults.
2,469 teenagers aged 11-18 and 12,026 adults aged 18 and over were randomly assigned to view a set of three vape products from one of three packaging conditions fully branded packs (acting as the control) and standardised white packaging with brand name.
VR Score
90
Informative language
93
Neutral language
49
Article tone
formal
Language
English
Language complexity
58
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
long-living
External references
2
Source diversity
1
Affiliate links
no affiliate links