Secret Campaign Slogan Formula
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catchy election slogansBBC
•US Politics
US Politics
The secret of the perfect political slogan

71% Informative
Chris Bruni-Lowe claims to have cracked the formula for creating the perfect slogan.
He has analysed 20,000 campaign messages from around the world to come up with eight words that have been proven to resonate with voters of all political persuasions.
They are: people, better, democracy, new, time, strong, change, together.
But they are not a guarantee of electoral success, he says.
"I still like Ike " was a Disney cartoon aimed at the broadest possible audience.
It was so successful his campaign team saw no need to change the formula for his re-election bid, adding just one word.
The 60 second spot was aimed at putting a human face on the Republican candidate.
VR Score
64
Informative language
57
Neutral language
57
Article tone
semi-formal
Language
English
Language complexity
53
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
5
Source diversity
3
Affiliate links
no affiliate links