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Amazon sellers curb Prime Day discounts as tariffs bite

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Summary
Nutrition label

65% Informative

Amazon expanded Prime Day to four days this year , up from two in 2024 .

Some online merchants say they can't afford to offer discounts this year because they're trying to boost prices to offset the increased costs from tariffs.

Adobe expects Amazon and other U.S. retailers to generate US$23.8 billion in online sales during event.

“You don’t have that sense of urgency that Prime Day seemed to be built around,” said Katie Thomas , head of the Kearney Consumer Institute . “The longer sales period might lead to cart abandonment.” With assistance from Matt Day .

VR Score

79

Informative language

85

Neutral language

62

Article tone

formal

Language

English

Language complexity

44

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources