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Fast-casual restaurants lean on loyalty programs to offset consumer pullback

CNBC
Summary
Nutrition label

82% Informative

Fast casual restaurants are seeing a boost in customers using loyalty programs through shifting economic behaviors.

Brands are expanding beyond simple perks into strategic tools for engagement to see long-term growth in the future.

Consumers who join loyalty programs visit restaurants more frequently, making 22% more visits per year to eateries.

Potbelly revamped its loyalty system in early 2024 , moving to a coin-based structure that allows customers to redeem rewards faster.

Chicago -style eatery Portillo 's joined the loyalty game in March with " Portillo 's Perks" The company is aiming for 1.5 million to 1.7 million sign-ups by mid-summer .

VR Score

86

Informative language

88

Neutral language

54

Article tone

semi-formal

Language

English

Language complexity

52

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

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