Recession Boosts Loyalty Programs
This is a Chicago news story, published by CNBC, that relates primarily to Portillo news.
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loyalty programsCNBC
•Technology
Technology
Fast-casual restaurants lean on loyalty programs to offset consumer pullback

82% Informative
Fast casual restaurants are seeing a boost in customers using loyalty programs through shifting economic behaviors.
Brands are expanding beyond simple perks into strategic tools for engagement to see long-term growth in the future.
Consumers who join loyalty programs visit restaurants more frequently, making 22% more visits per year to eateries.
Potbelly revamped its loyalty system in early 2024 , moving to a coin-based structure that allows customers to redeem rewards faster.
Chicago -style eatery Portillo 's joined the loyalty game in March with " Portillo 's Perks" The company is aiming for 1.5 million to 1.7 million sign-ups by mid-summer .
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