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Prada: Why Indian footwear artisans are upset with the luxury Italian label

BBC
Summary
Nutrition label

84% Informative

Kolhapuri leather sandals are a staple in Kolhapur , Western Indian town.

Thousands of local artisans hand-craft traditional leather footwear.

Italian luxury brand Prada released a new line of footwear that bore a striking resemblance to the sandals - but didn't mention the design origins.

Social media was flooded with accusations of cultural appropriation, prompting Prada to issue a statement acknowledging its origins.

India must push for royalty-sharing and co-branding, says Ritu Beri , a renowned designer.

Lalit Gandhi , the president of MCCIA , says his organisation is planning to patent the Kolhapuri sandal design.

India could raise the issue at the World Trade Organization under TRIPS (Trade-Related Aspects of Intellectual Property Rights) agreement.

VR Score

85

Informative language

84

Neutral language

69

Article tone

semi-formal

Language

English

Language complexity

53

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

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no affiliate links