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China slammed 'blind box' addiction — but that shouldn't faze Labubu-maker Pop Mart

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Pop Mart International is one of China 's hottest consumer brands this year .

Analysts say fears of regulatory headwinds are overblown as Gen Zers and millennials, rather than young children, are Pop Mart's main consumer demographic.

Pop Mart sells blind-boxed toys with prices ranging from 59 yuan to 5,999 yuan .

Pop Mart issued a rare apology last month after a surge in orders caused delivery delays.

Counterfeit toys may also dampen Pop Mart's reputation at home and abroad.

Pop Mart founder Wang Ning once hinted at his aspiration to turn the company into " China 's Disney ".