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Lululemon's lawsuit against Costco highlights the rise of fashion 'dupes'

Associated Press News
Summary
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74% Informative

Lululemon filed a lawsuit against Costco on Friday , accusing the wholesale club operator of selling lower-priced duplicates of some of its popular clothing.

Social media is pushing the culture of online dupe shopping to new heights as influencers direct followers to where they can buy the knockoffs.

The rising frenzy for dupes signals that many shoppers want a taste of luxury, but no longer want to pay for (or care about) the real thing.

Lululemon accuses Costco of making duplicates of several products, including its popular Scuba hoodies, Define jackets and ABC pants.

The company says it's suing as part of wider intellectual property enforcement directed to retailers who "have chosen to copy rather than compete" Lulululesmon found itself in a similar dispute with Peloton in 2021 , when it sued the exercise bike company over alleged “copycat products”.

VR Score

68

Informative language

61

Neutral language

63

Article tone

semi-formal

Language

English

Language complexity

56

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

Source diversity

1

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