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ChatGPT referrals to news sites are growing, but not enough to offset search declines | TechCrunch

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Report: ChatGPT referrals to news sites are growing but not enough to offset decline in organic traffic.

Organic traffic has also declined, dropping from over 2.3 billion visits at its peak in mid-2024 to under 1.7 billion .

News-related prompts grew by 212% from January 2024 through May 2025 .

Reuters , NY Post , Business Insider, and Business Insider are seeing the most increases in AI referrals.