ChatGPT Referrals Decline, News Traffic Declines
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ChatGPT referrals to news sites are growing, but not enough to offset search declines | TechCrunch

81% Informative
Report: ChatGPT referrals to news sites are growing but not enough to offset decline in organic traffic.
Organic traffic has also declined, dropping from over 2.3 billion visits at its peak in mid-2024 to under 1.7 billion .
News-related prompts grew by 212% from January 2024 through May 2025 .
Reuters , NY Post , Business Insider, and Business Insider are seeing the most increases in AI referrals.
VR Score
79
Informative language
74
Neutral language
87
Article tone
formal
Language
English
Language complexity
43
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
short-lived
External references
5
Affiliate links
no affiliate links