Supreme's Early Success Story
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SupremeESPN
•Entertainment
Entertainment
'Who are these menaces?' How Supreme kick-flipped the fashion game
75% Informative
ESPN Films' " Empire Skate " airs Monday at 8 p.m. ET on ESPN .
Original skaters at Supreme marked the beginning of a multibillion-dollar business that evolved into a cultural phenomenon.
Founder James Jebbia opened Supreme in 1994 in a New York skateboarding shop.
Odell Beckham Jr. wore a Louis Vuitton Supreme walking boot in 2017 .
Supreme followed a limited buyback strategy early on and weekly drops occurred on Thursdays .
The limited supply led to a higher demand, which eventually birthed a giant resale market.
The first store outside of New York opened in Japan during the late '90s .
Japanese customers would come to the store, purchase the same items separately and then fly over the Pacific to resell them.
Supreme revolutionized the idea of collaboration with Comme des Garçons and Louis Vuitton .
Rapper Wiz Khalifa , Kylie Jenner , Travis Scott and J Balvin bought the brand from OG Ma .
VR Score
74
Informative language
71
Neutral language
44
Article tone
informal
Language
English
Language complexity
34
Offensive language
likely offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
medium-lived
External references
4
Source diversity
4
Affiliate links
no affiliate links