welcome
FreightWaves

FreightWaves

Business

Business & Economics

When to Hire and When to Wait in Your Trucking Business

FreightWaves
Summary
Nutrition label

59% Informative

Too many small carriers hire too early, chasing growth without the freight to back it up or the systems to support it.

Hiring has to be a strategic decision, not a hopeful one, says John Sutter .

Sutter: Hiring a driver without knowing your cost per mile is like trying to win a race without knowing where the finish line is.

When you're operating profitably, consistently, with cash flow that supports 60 days of payroll, hiring is the right call.

If you’re still heavily dependent on load boards, still running inconsistent freight, or still managing everything out of a single spreadsheet, hiring isn’t going to fix it. It’s going to break it faster. Wait if: - You’ve got unpaid invoices that are 30+ days old .

VR Score

57

Informative language

53

Neutral language

54

Article tone

informal

Language

English

Language complexity

26

Offensive language

not offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

long-living

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links