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•Sports
Sports
78% Informative
Brian Rolapp and Craig Kessler are incoming leaders of the PGA Tour and the LPGA Tour.
The World Cup should be re-imagined as a mixed team tournament with the best teams playing best ball and alternate shot formats.
A template worth imitating was on display last month in the Palmer Cup , which pits the best college players in the United States against their International counterparts.
A reinvented World Cup would be a more promising vehicle for international growth in golf’s less traveled precincts.
It would create opportunities to stage adjacent events around the tournament.
It might also enable Rolapp to test the market for streaming services globally.
There are challenging times ahead for the two companies, but there exists an opportunity to do so while advancing their individual agendas.
VR Score
83
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84
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46
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formal
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English
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54
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Attention-grabbing headline
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1
Source diversity
1
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