H&M Exceeds Profit Expectations
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Accessories salesReuters
•Entertainment
Entertainment
H&M profit beats expectations as brand reboot starts to bear fruit

81% Informative
H&M shares were up 4% by 1000 GMT as investors focused on the profit rather than second-quarter sales.
CEO Daniel Erver has said his focus is on profitability rather than solely sales growth.
Erver said gingham and check patterned dresses, blouses and skirts have been especially popular this season .
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