The Era of ‘Woke’ Brand Activism Is Over

In the past two decades , there’s been a steady uptick in brands and corporations embracing Pride , a trend sometimes criticized as being superficial, or “pinkwashing” But, as someone who has worked in marketing for over a decade, if you felt like this Pride month was a lot quieter than years previous , you’re not imagining it. The Trumpian era of anti-woke capitalism. Please check your pronouns at the door..

For the first time since 2021 , the Super Bowl did not stencil its “ End Racism ” slogan onto the field in support of racial justice.

Denver ’s Juneteenth Music Festival lost support from more than a dozen companies, causing the event to scale back from two days to one.

Trump ’s anti-DEI mandates may have stymied corporate America 's flimsy commitment to social justice, but his war against woke culture is particularly prominent on social media platforms.

Several major corporations, including Comcast , Disney , Warner Bros. and Lionsgate Entertainment have resumed spending their ad dollars on X after leaving in 2023 due to antisemitic content on the platform.