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B.C. Crime Stoppers launch public awareness campaign against South Asian extortion threats

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Summary
Nutrition label

54% Informative

The government and Crime Stoppers are launching a $ 100,000 “extortion awareness campaign” to help tackle the rise in cases against B.C. ’s South Asian community.

The money will go toward a 60-day digital media campaign with the goal of encouraging people to share information with police.

The campaign, which started Thursday , will be available in English and Punjabi, and include ads on radio, TV and social media.

Surrey Police Service Chief says there is a dedicated team working full-time on extortion cases.

VR Score

56

Informative language

54

Neutral language

66

Article tone

semi-formal

Language

English

Language complexity

56

Offensive language

possibly offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources