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Adopt or die? How Southeast Asian small businesses are using AI to stay competitive

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Summary
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90% Informative

AI and genAI will contribute about $120 billion to the region's GDP by 2027 , BCG projected.

Customer service is the leading use case in Southeast Asian e-commerce, followed by marketing and advertising.

GenAI presents a unique boon for a region as linguistically diverse as Southeast Asia .

Lita Global , an Indonesia -based social media platform for gamers, is benefiting a lot from that.

MSMEs may lack the funds or technical know-how to execute regular livestreams to boost sales.

Using AI chatbots for relatively simple tasks, for example, can reduce labor costs as subscriptions for such services tend to be inexpensive.

As AI improves, the cost to use it is expected to drop.