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fragrance tech startupVerge
•Technology
Technology
66% Informative
Osmo, a fragrance tech startup, claims to build artificial olfactory intelligence.
The startup offers turnkey fragrance compounding that promises a 48-hour sample turnaround from initial client prompt.
From concept to shelf, a single perfume can take six to 18 months — even longer in luxury.
Some say it's innovation, others call it erasure.
In 1995 , just under 400 new fragrances launched globally.
In 2023 , the number exceeded 3,000 .
Osmo’s graph neural networks consume far less power than models like ChatGPT.
Some indie brands are even using deepfake AI videos to simulate founder messages to customers.
“If we don’t take the reins and start having a conversation about the place of AI in perfumery,” warns Nordstrand , “then it’s going to get away from us It’s like Jurassic Park . We were so busy thinking about whether we could, no one stopped to ask if we should.”.
VR Score
68
Informative language
66
Neutral language
66
Article tone
informal
Language
English
Language complexity
43
Offensive language
not offensive
Hate speech
not hateful
Attention-grabbing headline
not detected
Known propaganda techniques
not detected
Time-value
long-living
External references
no external sources
Source diversity
no sources
Affiliate links
no affiliate links
