welcome
BBC

BBC

Health

Health

'Best place to have herpes': New Zealand ad wins top prize

BBC
Summary
Nutrition label

60% Informative

Charity New Zealand Herpes Foundation launched a campaign to destigmatise herpes last October .

The campaign won a top prize at this year 's Cannes Lions awards, which recognise excellence in the creative industry.

One in three sexually active adults in New Zealand has the virus that causes genital herpes, though most have mild or no symptoms.

VR Score

58

Informative language

53

Neutral language

71

Article tone

formal

Language

English

Language complexity

52

Offensive language

offensive

Hate speech

not hateful

Attention-grabbing headline

not detected

Known propaganda techniques

not detected

Time-value

short-lived

External references

no external sources

Source diversity

no sources

Affiliate links

no affiliate links